In episode five of the Lung Health Matters podcast, Deborah Sy (ERS Tobacco Control Committee Member), Steven Baylis (Public Law and Human Rights Lawyer), and Nadine Peters (European Lung Foundation Youth Group Coordinator) explore the concept of a generational sales ban - a ground-breaking measure that would prohibit the sale of tobacco products to individuals born after a certain year. The panel considers Steven's in-depth report covering the legitimate objective, necessity, and practical pathway for such a ban. The youth perspective is also taken into account: what do they think about a generational sales ban? And could such a ban really be introduced across the EU? Finally, Deborah, Steven, and Nadine zoom out to explore the global implications of a generational sales ban and what steps might come next.

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