New strategies for communication with different target groups - Amsterdam 2025

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International Congresses Amsterdam 2025

Tackling science threats: the way forward

Chair(s): Barbara Hoffmann, Eva Polverino

Session type: Experts interview

New strategies for communication with different target groups

Mary Rice

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Session content

New strategies for communication with different target groups

Mary Rice

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Speaking outside the bubble: social media presence and campaigns

Maria Neira

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Discussion and Q&A

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Session aims

to identify effective communication strategies tailored to diverse target audiences in respiratory science; to explore the role of social media in enhancing public engagement and combating misinformation; to encourage dialogue on innovative outreach approaches to strengthen trust in respiratory science globally.

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The ERS Congress 2025, Amsterdam

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